The Relationship Between Web Design and Typography

Web design encompasses a variety of disciplines and skills in the creation and management of sites on the Internet. The various disciplines of web design include web graphics design; web authoring; creative media design; user experience (interaction) design; and search engine marketing. Amongst the four main areas of web design, each sub-field carries a distinct contribution to the overall design. Web graphic design, for example, enables the creation of images used on web pages. User experience design enhances the satisfaction of users while searching for information on the Internet and involves the creation of interfaces and tools that facilitate the ease of using a web site.

Most web design Abu Dhabi focuses on meeting the needs of the end users or clients. In fact, this is an inclusive term, since web developers as well as graphic designers can participate in the process of developing a website. While web development deals with the functionality of a site, web designers work on the aesthetic aspects as well.

The main areas of web design encompass web graphic design, user interface design, user experience design, and the search engine marketing. Each sub-field carries a unique contribution to the overall design process. The web design process starts with the brainstorming phase in which designers consider the available options that they have for a website.

Web graphic design involves the creation of visual layouts using specialized software applications like illustrations, photos, and typography. A common use of typography is in web layouts. In web design, web developers use typography to set the typeset arrangement of text that will be used in a particular webpage. Web designers also use images in web layouts, though these images may not necessarily be in a format that is compatible with the software used to create the typography.

User experience (US) is the aspect of web design that deals with the usability of a site. Usability refers to the ease of navigating a site, its functions, and how easy it is for a user to get the desired result from a site. An important consideration of usability in web development is the creation of a layout pattern that is consistent throughout the site and to all the pages. This aspect of usability focuses on things like color and typography in order to achieve the most uniform look.

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